Mummy-Tips began as a product review blog before morphing into a tale of modern life at a hundred miles an hour. Four children, a husband on the cusp of realising his dream as a fashion designer and a full time business.... perfect timing to throw another project into the mix?!
CyberMummy10 was the first blogging conference of it's kind to hit the UK. It was conceived (as many great plans are), during a merry drinking session in Chicago with a journalist who was soon to become my business partner. We returned to the UK, hooked up with another prolific blogger and jumped in with both feet. Our first conference in July 2010 was a huge success.
Then came Blogladesh....
A couple of weeks after CyberMummy10 I had a call from Save the Children. They wanted to use 'real' mums rather than celebrities to front their latest campaign and they wanted me. Of course I jumped at the chance.
Less than a month later, I was on the other side of the world - in Bangladesh witnessing the essential, life saving work that Save the Children do.
The Blogladesh campaign was a huge success, reaching over 10 million people on Twitter as well as crossing into traditional media with appearances on ITN and BBC news and printed coverage across national media titles.
Blogladesh caused such a stir that I was asked to represent Save the Children at the United Nations summit in New York where I had the opportunity to engage directly with world leaders. I blogged the UN trip for the Guardian and the ITN news network.In June this year CyberMummy11 was the only topic of conversation in the UK parent blogger community. We more than doubled in size, attracting sponsorship from many global brands including HP, Disney, Lego Duplo, P&G, Ubisoft and Hyundai as well as keynote speeches from Sarah Brown and Facebook's Lord Richard Allen.
All good things come to an end and following this years conference we decided to concentrate on our own individual projects. There won't be a CyberMummy12, but there will be a Cybher 2012!
The site is now live and tickets are on sale. Cybher 2012 will take place on Saturday 12th May at the simply stunning 8 Northumberland Avenue close to Trafalgar Square, London.
Pop over to the site - take a look and if what Cybher is about interests you please do sign up for news alerts and the information will be delivered to your inbox.
It's been a pretty amazing couple of years to say the least and I will continue to support Save the Children. The work they do around the world is essential. No child should ever have to live in the conditions that I saw. It's heartbreaking and something that I will never, ever forget.
Back in the real world I've wound down my pr client base in order to concentrate on my social media endeavours. I still champion two of my all time favourite (daily use) brands though, Stokke and Dodo Pad and in my spare time I'm attempting to assist my husband Yan To (help I'm not a fashion pr) as he establishes himself as a design talent to watch in this fast paced industry. His collection is stocked in Harrods, check out his site.
If you are a brand looking to work with bloggers but don't know where to begin. Please get in touch. I have an extensive database of bloggers and the knowledge to match you with the right ones for your campaign.
My children blog too... BibasPhotos.com and TotallySonny.com
I'm addicted to Instagram - there I said it.
Mummy-Tips is ranked by Wikio but I wouldn't pay much attention as I'm up and down like a yo yo!
