Thursday, 2 June 2011

Facebook competitions Can Seriously Damage Your Health

Your social health that is, because unless you're in line with Facebook's (recently updated) Promotional Guidelines your fab, feel good competition could actually result in your beloved page being removed from the site without a single word or warning.
It's hard to take the guidelines seriously given the sheer number of regulation breaches you see on Facebook every single day - but if you own (or worse) administrate a page for a brand, can you really risk logging on to find out that 'this page no longer exists'?

Here's a rough guide to the rules but please do subscribe to the Facebook news feed!

WHAT YOU CAN'T DO
  • You can't run a competition where you have to 'LIKE' a page to enter.
  • You can't run a competition that allows people to enter by checking in at your location, liking a status update, message, photo, video or link.
  • You can't run a competition on your Facebook wall. It HAS to be via a third party app or on another website.
  • You can't notify your competition winners via Facebook AT ALL. No status updates, wall posts, comments or direct messages.
  • You can't ask people to join Facebook to enter a competition.
  • You can't ask people to upload content for a competition (pictures, videos or other content) to your Facebook wall.
WHAT YOU CAN DO
  • Run a Facebook competition using a third part app like Wildfire.
  • Ask people to 'Like' you page before entering your competition using a third party app or on another website.
  • Collect contact information and data from your entrants when using a third party app for your competition.
  • Run your competition from your website or blog and promote it via your Facebook wall.
WHAT YOU HAVE TO DO
  • Include a disclaimer on your competition app or wherever your comp is hosted stating that your competition is in no way related to Facebook.
  • Disclose to the entrants that they are sharing their data with you and not with Facebook.
  • Ensure that competition entrants aren't staff, sponsors or associates of Facebook.

All competitions should comply with country specific laws and regulations which means that the burden of responsibility is in the hands of the page owner or administrator.... Yes YOU.

Please take time to read through the official guidelines, not knowing is not a valid excuse.
This post originally appeared over on my business blog.

6 comments:

  1. I'd heard a few rumblings about this - thanks for taking the time to write it up :)

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  2. Thanks very much for making this clear.

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  3. There’s an amazing contest application that you can put on your Facebook page, simple, cheap and easy to use: http://toptabapp.com/?r=4, my favorite!

    ReplyDelete
  4. There’s an amazing contest application that you can put on your Facebook page, simple, cheap and easy to use: http://toptabapp.com/?r=4, my favorite!

    ReplyDelete
  5. Wow this is simple but very useful post! Resources like the one you mentioned here will be very useful to me! Very inspirational and full of creativity thanks for sharing..! Fantastic walk-through I appreciate this post.

    ReplyDelete
  6. In regard to country specific regulations, for competitions in Australia, many states require a permit (competitions are technically known as 'trade lotteries' in New South Wales), if the competition is a random chance draw. Just pointing this out as many Aussie businesses that run a competition on Facebook could be doing so without a permit.

    ReplyDelete

Thanks for taking the time to share your thoughts. Appreciated as always. xx

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